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SORKIN NEWS

In our news section you will find insights and trends from creative marketing production, innovative advertising media and effective campaigns.
The focus is on solutions such as effect cards, pop-up cards, jumping cubes, endless folding cards, packaging & POSM, events & trade fairs and advertising media – supplemented by projects, practical examples and specific use cases.

Learn how physical marketing solutions drive awareness, increase engagement and deliver measurable results.
For brands and agencies that want to use marketing production strategically and successfully.

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pharma trade show giveaways - dimensional print

pharma trade show giveaways

Pharma & MedTech Marketing · 6 Min. Read Pharma Trade Show Giveaways That Don't End Up in the Trash Most pharma trade show giveaways end up in the same place:…
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trade show promotional products

trade show promotional products

Trade Show Marketing · 6 Min. Read Trade Show Promotional Products: What Gets Remembered — and What Gets Left Behind Trade show promotional products are produced in volume and ignored…
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pop-up book for business

corporate pop-up book

B2B Print Marketing · 7 Min. Read Corporate Pop-Up Book: How B2B Brands Use 3D Print to Make an Impression A corporate pop-up book is not a children's book —…
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pop up cube mailer - sorkin media

pop-up cube mailer trade show giveaway

Trade Show Marketing  ·  6 Min. Read Pop-Up Cube Mailer as a Trade Show Giveaway: Why It Outperforms Standard Promotional Items A pop-up cube mailer isn't a standard trade show…
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Customized endless fold cards for B2B

What are endless fold cards?

What Are Endless Fold Cards — And Why Are B2B Brands Using Them in Direct Mail? If you've never heard of an endless fold card, you're not alone. It's one…
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Jumping cube with cover and confetti

How does a jumping cube work? Technology simply explained

How does a jumping cube work? Technology simply explained. The jumping cube is an interactive advertising medium that automatically pops up when packaging is opened and unfolds into a three-dimensional…
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pop up cube mailer - sorkin media

The jumping cube

Jumping cubes in cross packaging Format: 184x92 mm closed in packaging / Cube cracked: 90x90 mm Paper: 330 g/sqm Algro Design Price: e.g. € 0.85 (for 10,000 pieces) Print run:…
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strabag popup book with 2d effect

Project: STRABAG Real Estate – PopUp book as investor folder

Background Innovative investor folders with interactive pop-up effect STRABAG Real Estate is one of Europe's leading construction groups and regularly presents large-scale infrastructure and real estate projects to investors, partners…
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55 years AEZ - branded balloon

55 years of AEZ – advertising material for the company anniversary

Background The Alstertal-Einkaufszentrum (AEZ) in Hamburg is one of the best-known shopping malls in northern Germany and celebrated its 55th anniversary with a large-scale week of activities under the motto…
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55 years AEZ – Lenticular card a6

Background For the 55th anniversary of the Alstertal-Einkaufszentrum (AEZ) in Hamburg, the anniversary was not only to be celebrated with promotions and events, but also accompanied by a special, eye-catching…
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2D PopUp map as information flyer from Stepsttone Germany

2D PopUp card as info flyer

Background Stepstone, a leading online job exchange under Stepstone Germany, needed an eye-catching communication solution to effectively convey knowledge about fair salaries to potential applicants. The decision was made to…
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Top marketing strategies 2024: Innovative approaches for business growth

Top marketing strategies 2024: Innovative approaches for business growth The year 2024 will bring new opportunities and challenges in the marketing sector. Innovative marketing strategies will become increasingly important to…
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3d PopUp Karte

The power of creative print media in the digital age: A strategy for 2026

The power of creative print media in the digital age: A strategy for 2026 Creative print media will become significantly more important in 2026. Innovative print solutions perfectly complement digital…
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Strengthen customer loyalty through creative print media

Strengthen customer loyalty through creative print media Despite the digital age, print media still plays a crucial role in building and maintaining strong customer relationships. This article looks at how…
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Effective branding with innovative print materials

Effective branding with innovative print materials In an era where digitalization permeates almost every aspect of our lives, it's surprising that physical print materials not only retain their impressive impact,…
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3d PopUp Karte

Project: KehraTec – GiveAways for trade fairs

If you pull the tab on the side of the 4-sided effect card in DinLang format, the image in the window changes and a new advertising message appears.
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Project: Paper butterfly as an insert for menus

Background Outrigger Celona Gastro GmbH is an innovative gastronomy concept that specializes in providing high-quality dining experiences in a stylish ambience. With a wide range of culinary delights ranging from…
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Endlosfaltkarte im DinLang Format

Project: Jarltech – Endless folding card as invitation card

Background Invitation card Jarltech Europe GmbHa leading distributor of POS systems and Auto-ID solutions in Europe, planned a special event to showcase its latest innovations and inspire existing and potential…
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3x Drehscheiben mit Metallniete für interaktive Kommunikation

Project: State Parliament M-V – A4 folder with turntable

Background Information folder "Mitmischen MV" is an initiative of the Mecklenburg-Vorpommern state parliament that aims to motivate young people in Mecklenburg-Vorpommern to actively participate in political and social processes. The…
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Multislider – multi-slider card with register punchings

Background As part of a multi-part campaign, an innovative print product was to be created that would structure several contents and at the same time convey them in an eye-catching…
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