Practical guides for B2B marketing teams — on trade show strategy, dimensional direct mail, interactive print, and promotional campaigns that get remembered. From the team at Sorkin Media Solutions.
B2B Direct Mail · 5 Min. Read Endless Fold vs Accordion Fold: Which Format Belongs in Your B2B Direct Mail? Both fold. Both give you more panels than a postcard.…
Image Change Cards · 5 Min. Read Slat Card Direct Mail: The Image-Change Format That Demands a Second Look A slat card shows two different images in one piece —…
Pharma & MedTech Marketing · 6 Min. Read Pharma Trade Show Giveaways That Don't End Up in the Trash Most pharma trade show giveaways end up in the same place:…
Trade Show Marketing · 6 Min. Read Trade Show Promotional Products: What Gets Remembered — and What Gets Left Behind Trade show promotional products are produced in volume and ignored…
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