Pull Tab Mailers — Dimensional Direct Mail that Gets Opened
A pull tab mailer is a dimensional direct mail piece with an integrated sliding mechanism. The recipient pulls a tab or slides a panel to reveal a hidden message, business card, or campaign visual. That physical motion creates recall that flat mailers simply can’t match — and it drives significantly higher response rates in B2B direct mail campaigns.
Pull tab mailers are used across product launches, trade show follow-ups, key account outreach and event invitations. See how Beyond Agency used a pull tab mailer with integrated business card to drive engagement at trade shows and in direct mail — the sliding reveal became part of the brand experience itself.
Format
Pull Tab Mailer / Sliding Reveal Card
Mechanism
Push & pull sliding mechanism
Applications
B2B direct mail, trade show giveaways, product launches, event invitations, key account presentations
Pull Tab Mailers
that work harder
than a brochure
A pull tab mailer delivers your message through motion. When the recipient slides the inner panel, a business card is revealed, a product image appears, or a headline unfolds — right in their hands. No screen required. No swipe needed.
Sorkin Media produces custom pull tab mailers and reveal mailers for brands and agencies who need dimensional direct mail that gets opened, kept and acted on. From 500 units, full service from concept to delivery.
Custom pull tab mailer design — built to your spec
Pull tab mailers and sliding reveal cards open up a wide range of design possibilities — format, mechanism depth, finish and content are all configurable. Whether in B2B direct mail, at trade shows or as a key account gift — the sliding mechanism surprises and the message sticks.
The design possibilities for pull tab mailers and sliding reveal cards are virtually unlimited — format, mechanism depth, finish and content are all fully configurable to your campaign.
Production built around your brief
Our production process starts with your campaign requirements — target audience, format, print run, delivery date. We engineer the pull tab mechanism, develop the artwork, and deliver ready-to-mail pieces. Minimum order quantity is 50 units. Standard DIN formats, square formats, die-cut shapes or fully custom sizes — all available.
Need to see it before you decide? We ship physical samples from completed projects. Explore our full range of dimensional direct mail formats or browse case studies to see pull tab mailers and sliding cards in action.
Frequently asked questions
What is a pull tab mailer — and how does it work?
A pull tab mailer is a dimensional direct mail piece with an integrated sliding mechanism. The recipient pulls a tab or slides a panel to reveal hidden content — a business card, a product image, a message or a call to action. The physical interaction creates engagement and recall that flat mailers can’t achieve.
How are pull tab mailers used in B2B marketing?
Pull tab mailers are used wherever a brand needs to cut through clutter and drive action:
- Product launches: the sliding reveal introduces the product with a physical moment of discovery
- Trade show follow-up: a leave-behind that recipients keep and show to colleagues
- Key account outreach: a dimensional piece that signals effort and premium positioning
- Event invitations: an interactive format that builds anticipation before the event
See the Beyond Agency case study for a real-world example.
Why use a pull tab mailer instead of a standard direct mail piece?
- Physical interaction drives recall: recipients who engage with a mechanism remember the brand
- Stand out in the mailbox: dimensional formats achieve significantly higher open and response rates than flat mailers
- Kept longer: a well-made pull tab mailer stays on desks and in drawers, extending the brand impression
- Highly configurable: format, mechanism depth, finish and content are all customizable to your campaign
Explore all available formats in our dimensional direct mail overview.
What does a pull tab mailer cost?
Depending on format, mechanism complexity and print run. Minimum order quantity is 50 units. Request a quote for your specific format — we’ll respond within 24 hours.