A video brochure is a physical print piece — a folded mailer, booklet, or packaging — with a built-in LCD screen that plays video automatically when opened. No smartphone. No link to click. No barrier between your content and your recipient. The video is embedded directly in the print. The moment the piece is opened, it plays. That’s the difference between a video brochure and every other marketing format your prospects receive.
At Sorkin Media, we develop and produce custom video brochure solutions for B2B brands — from initial concept through design, print finishing, and delivery. Everything from one source.
Video Brochures:
Video Mailers & Video Packaging
What Is a Video Brochure?
Product Line: Video Brochures by Screen Size
3" IPS Screen — Video Folder
The compact format. Fits in a standard envelope. Works for direct mail campaigns, trade show leave-behinds, and sales meetings where you need something that travels light but lands hard.
- Fully custom design
- Surface finishing available: lamination, embossing, UV coating, foil stamping
- Supports multiple videos
4-panel fold
Magnetic closure
4" IPS Screen — Video Brochure
The standard that works for nearly every use case. Enough screen real estate for product demos, explainer videos, and testimonials — in a premium fold-over format that feels substantial in hand.
- Fully custom design
- Surface finishing available: lamination, embossing, UV coating, foil stamping
- Supports multiple videos
4"
IPS Screen
4-panel fold
Magnetic closure
5" IPS Screen — Video Brochure (Most Popular)
The right choice when the visual needs to carry the message. Complex products, emotional brand stories, clinical study data — the 5" screen gives your content room to breathe.
- Fully custom design
- Surface finishing available: lamination, embossing, UV coating, foil stamping
- Supports multiple videos
5"
IPS Screen
4-panel fold
Magnetic closure
7" IPS Screen — Video Brochure
Maximum impact. Built for showrooms, boardroom presentations, and high-value prospect outreach where the piece itself needs to signal premium. Opens like a book. Plays like a screen.
- Fully custom design
- Surface finishing available: lamination, embossing, UV coating, foil stamping
- Supports multiple videos
7"
IPS Screen
4-panel fold
Magnetic closure
Who Uses Video Brochures — and Why
Video brochures work wherever a standard mailer or brochure doesn’t cut it. These are the sectors where we see them deployed most effectively:
Pharma & Life Sciences Clinical study summaries, compound explainers, and training materials for field reps and physicians — as a physical piece with an embedded screen that starts on open. No laptop required. No presentation needed.
Automotive New model launches, dealer communications, exclusive event invitations. Video brochures ensure product videos reach decision-makers directly — without asking them to click a link.
Financial Services & Investment Investor decks, new product introductions, premium onboarding kits for new clients. A first impression that gets remembered.
Luxury & Premium Retail Product presentations, invitations, unboxing experiences. If the brand is premium, the mailer needs to be too.
Trade Shows & Events Pre-show invitations that create anticipation. Post-show follow-up that extends the conversation. Video brochures bridge the gap between the booth and the buying decision.
Why Video Brochures Work: The Science Behind the Format
We live in an era of digital saturation. Inboxes are full. Attention is scarce. Physical mail that delivers video cuts through both problems at once.
Multisensory retention:
Research shows that information delivered through multiple senses is retained significantly better. Auditory input alone improves retention by approximately 29% compared to reading. Video brochures combine visual, auditory, and tactile input simultaneously.
The pass-around effect:
Recipients of video brochures consistently show them to colleagues, partners, and decision-makers. The piece travels through an organization on its own. Standard print doesn’t do that.
Emotional connection through storytelling:
Harvard research found that emotionally engaged customers — while representing only 22% of buyers — account for 37% of total revenue. Video storytelling is one of the most direct routes to emotional engagement. A video brochure puts that story directly in your prospect’s hands.
From the Field: How Our Clients Use Video Brochures
A pharmaceutical company used video brochures for their field sales force: physicians received a premium fold-over piece with a built-in 5″ screen that played key study data on open — no sales rep presentation, no laptop, no setup.
An international automotive manufacturer used our video brochures for a new model launch communication to their dealer network. Near 100% open rate — because the video starts automatically. There is no option to ignore it.
Got a similar communication goal?
Let’s build the right solution for you.
Frequently asked questions
What is a video brochure?
A video brochure is a print piece — folder, booklet, or packaging — with an embedded LCD screen that automatically plays video when opened. No QR code, no app, no smartphone needed. The video plays on open, every time.
What use cases work best for video brochures?
Product launches and new product introductions. Trade show invitations and follow-up. Investor and corporate communications. Customer onboarding. Field sales leave-behinds. Training and education. High-value prospect outreach. Holiday and appreciation gifts for key accounts.
How much does a video brochure cost?
Pricing depends on screen size, quantity, cover finish (soft or hardcover), and surface treatment. As a reference point: video brochures typically start from 50–100 units. Contact us for a custom quote — we respond within 24 hours.
Can the video content be updated after production?
Yes. All our video brochure formats are USB-rechargeable and USB-updateable. Video content can be swapped at any time without reprinting. Ideal for sales teams working across multiple verticals or product lines.
What surface finishes are available?
Matte lamination, gloss lamination, soft-touch lamination, embossing, debossing, UV spot coating, foil stamping. Every surface can be finished — cover, spine, interior panels.
Can Sorkin Media handle design and production end to end?
Yes. We handle concept, design, prepress, production, finishing, and delivery. One vendor, zero coordination overhead.