Corporate Anniversary Book with Interactive Effects – Grünecker IP Law Firm
Case study: Hardcover Pop-Up Book for a 100-Year Company Anniversary
When one of Europe’s leading intellectual property law firms celebrates 100 years — in front of partners, clients, and judges from across Europe — a brochure isn’t enough. This case study shows how Sorkin Media developed a hardcover pop-up book for Grünecker: from concept and design to the production of 500 copies, entirely in-house.
Industry:
Legal & Intellectual Property
Customer:
Grünecker Patent Attorneys and Attorneys at Law PartG mbB — one of Europe’s top IP law firms, founded in 1925, with 500+ attorneys and offices across Germany
Background:
Grünecker has been at the forefront of intellectual property law in Europe for a century. Founded in Munich in 1925, the firm has shaped landmark cases in patent law and built one of the most respected IP practices on the continent.
For their 100th anniversary, one question drove the project: how do you tell 100 years of history in a few pages — without oversimplifying, without losing the audience, and with a result that truly matches the occasion?
Marketing challenge
A standard anniversary book would have told the story. A film would have shown it. But Grünecker wanted something that lives in the hands of their guests — an object you open, that surprises you, that stays with you.
The challenge: condense 100 years of history without losing depth. At the same time, develop a format that:
- Makes the complexity of the firm’s history visually tangible
- Works at a major anniversary event in front of an international audience
- Functions as a gift that people keep — not a marketing piece they discard
Concept: Hardcover Pop-Up Book as Anniversary Gift
The solution was a hardcover pop-up book with 10 interactive effects — rotating discs, sliding cards, window elements, and 3D pop-up structures — each bringing a milestone in the firm’s history to life.
Concept, design, artwork, and production: entirely handled by Sorkin Media. One point of contact. One result. No handoffs, no interface problems.
Format & Design
- Hardcover binding
- 10 individual effect pages (rotating discs, sliding cards, 3D pop-up elements, windows)
- Fully custom layout based on the firm’s corporate identity
- 100 years of history condensed into a focused, high-impact visual narrative
Production & Materials
500 copies. Identical quality across every single unit.
- Premium board and matte cover finish for a hardcover feel
- Precision die-cutting across all 10 effect elements
- Hand assembly of all interactive components
- Individual quality control per copy
Timeline & Process
The project started approximately one year before the anniversary event — not because of our production timeline, but because of the editorial work on the client side: archive research, internal alignment, selecting the right moments from 100 years of history.
Our production is significantly faster. With complete materials and approved design, we deliver comparable projects in 4 to 8 weeks.
Results
500 copies were handed to guests, partners, and clients at the anniversary celebration. The book moved through the room — opened, passed around, talked about.
No keynote, no film would have created that moment: a physical object that makes the story tangible, and that every guest takes home.
500 copies · 10 interactive effects · Hardcover · Full Service Concept · Design · Artwork · Production · Delivery
Why Pop-Up Books Work for Corporate Anniversaries
A corporate anniversary book with interactive effects is more than a print product. It’s an object with impact — one that stays in memory because it surprises. For companies with a high-stakes moment — a major anniversary, an investor meeting, an important pitch — it’s the format that makes the difference.
...and what does the customer say?
“The pop-up book created by Sorkin Media tells the story of our 100-year history in an impressive way. We particularly value the holistic approach — from concept and design through to production. This seamless execution led to a consistent, high-quality result.”
JessicaLeiterin PR & Marketing
Project gallery
Ready to create something unforgettable?
Our team is happy to advise you on formats, effects, and production options. Start the conversation.
Frequently asked questions
What does a corporate anniversary book with interactive effects cost?
Pricing depends on quantity, number of effects, and the scope of full-service involvement. Projects start at $15,000. The Grünecker project — 500 copies, 10 effects, full service including concept and design — was in the range of $55,000.
How long does production take?
4 to 8 weeks with complete materials and approved design. The longest phase is typically the client-side preparation — content, copy, imagery.
Do you handle concept and design?
Yes — fully. Concept, copy, design, artwork, and production from a single source. That’s our standard, not an add-on.
What is the minimum quantity?
100 copies. In select cases, smaller quantities for CEO presentations or exclusive one-off pieces.
Can the book be expanded over time?
Yes. With our modular screw-bound system, new spreads can be added every 5 to 10 years — ideal for companies that want a living document that grows with them.
Do you work with international clients?
Yes. We work with clients worldwide. Language, content, and design are fully adaptable to your market. Contact us to discuss your project.
Tell us about your project. We take on a limited number of projects each quarter. Reach out early — and let’s create something that lasts.