Fan Card Print Production for Gastronomy -Celona Ice Cream Menu Case Study
This case study showcases the custom print production of a fan-shaped ice cream menu developed for Celona Gastro. The project combines interactive mechanics with durable materials to create a premium fan card designed for everyday use in gastronomy.
Customer Background
Celona Gastro stands for modern gastronomy with Italian flair, a high-quality ambiance, and a strong focus on experience and design. In addition to the culinary offerings, the visual presentation of dishes plays a central role – especially for seasonal highlights such as the ice cream menu.
Industry
Gastronomy
Celona Gastro GmbH
Marketing Challenge
The classic ice cream menu serves its purpose, but often goes unnoticed. The challenge was to present the ice cream flavors in an eye-catching, playful, and high-quality way – with the aim to:
- increase the time spent at the table,
- actively trigger the desire for dessert, and
- clearly stand out from the competition
The goal was to find a physical advertising medium that not only informs but also creates an experience.
Concept, Format & Design
A square fan-shaped ice cream menu: compact, elegant, and highly interactive. Pulling the tab automatically flips through the pages di splaying the ice cream flavors.
Format & Mechanics
- Square format: symmetrical, space-saving, premium look
- Traction mechanism: haptic 3D experience without technology
Materials & Finish
- 250 g/m² paper
- Partial matt cellophane lamination – stain and moisture resistant
Customization Options
Fully customizable: ice cream flavor photos, colors, texts – perfectly tailored to your branding.
The result: A unique ice cream menu that captivates, lingers in the memory, and elevates the emotional experience of your ice cream. Square. Clever. Unforgettable.
Production & Used Materials
This project required precise fan card print production with a strong focus on mechanical reliability and durability for daily gastronomy use.
Sorkin Media handled the complete technical development and production of the effects card. The following components were used:
- Sturdy, high-quality cardboard materials for durability in everyday catering use
- Precise die-cutting and folding techniques for a smooth, fluid fan effect
- A side pull tab that has been mechanically precisely adjusted
- Robust construction to withstand frequent use
Particular attention was paid to the mechanics: Each side should move in a controlled and clean sequence – without catching or jamming.
Results & Marketing Impact
The fan-shaped ice cream menu quickly became a real eye-catcher on the tables. Guests actively interact with the menu, curiously browsing through the flavors and spending significantly more time considering the dessert options.
The emotional presentation demonstrably increases attention to individual ice cream flavors and encourages impulse purchases. At the same time, this promotional tool strengthens Celona’s brand perception as a modern, experience-oriented gastronomy brand.
Why Fan Cards Work as Ice Cream Menus
Fan cards are ideal for presenting multiple product options in a compact and interactive format. They encourage user interaction, extend attention time, and create a tactile experience that traditional flat menus cannot offer. Especially in gastronomy, durability and ease of use make fan cards a practical and long-lasting print solution.
Planning a custom print or effects card project? Our production team will be happy to advise you on suitable formats and manufacturing options.
Frequently asked questions
What is a fan card and how does it work as an ice cream menu?
A fan card is a printed format where multiple pages are connected through a mechanical pivot or pull mechanism. When used as an ice cream menu, it allows guests to browse different flavors by flipping through the cards in a smooth, interactive way, making the menu both practical and engaging.
Why was a fan card chosen instead of a classic ice cream menu?
A fan card was chosen because classic menus are often overlooked. The fan format encourages interaction, keeps guests engaged longer at the table, and presents multiple options clearly within a compact and durable print product.
How durable are fan cards for daily use in restaurants and cafés?
Fan cards are designed for repeated handling. With reinforced materials, precise mechanics, and stable binding, they are well suited for daily use on tables and counters without losing functionality or visual quality.
What materials are typically used for fan card print production in gastronomy?
For gastronomy use, fan cards are produced with sturdy cardboard materials, protective surface finishes, and precise die-cutting. These materials ensure durability, resistance to frequent handling, and long-term usability in everyday restaurant environments.
Can fan cards be fully customized for branding and design requirements?
Yes, fan cards can be fully customized in terms of size, format, colors, images, and text. This allows the final product to align perfectly with the brand identity while maintaining the technical requirements needed for smooth mechanical movement.