Project: Beyond - card dispenser with sliding effect incl. business card
Background
s part of a trade fair appearance or a direct marketing campaign, a high-quality, interactive card holder was to be created that combines three functions:
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A surprising push effect to activate the target group
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A presentation area for product or message
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An integrated business card that is elegantly supplied – but not enclosed loose
The aim was to combine classic business cards with an exciting, interactive print product in order to trigger curiosity, playfulness and memory in the recipient.
The challenge
How do you create maximum impact in the smallest format?
The implementation required a clever mechanism with clear functionality and robust workmanship. The biggest challenge was to develop a movement construction in which the business card appears elegant and flowing without the mechanism appearing bulky.
The design and function of the entire system had to be coordinated with the customer’s CI – with a particular focus on haptics and user guidance.
Project
Card dispenser with sliding effect incl. business card
Industry
Agency
Customer
Beyond
Solution
The card dispenser with sliding effect including business card was developed to meet the requirements – a print product that combines interaction and information in a compact way. Pulling out the content automatically reveals a business card that is integrated into the design and immediately catches the eye.
The innovative pull mechanism creates a dynamic presentation that arouses curiosity and has a lasting effect. Designed as a versatile advertising medium, the card dispenser with sliding effect incl. business card is ideal for direct marketing, event invitations or personal handovers with effect.
Result
The result: an elegant card dispenser that not only surprises, but also offers real added value. The recipients actively engage with the medium – and the integrated business card is not just incidental, but is perceived as part of the design.
This sophisticated product attracted a lot of attention at trade fairs and events. It was kept, passed on or even collected by many customers – an extremely high retention rate compared to conventional print media.
Thanks to the high-quality feel, the playful sliding effect and the clever integration of the business card, the customer’s message was conveyed in the best possible way – and was remembered for a long time.
…and what does the customer say?
“The card dispenser with sliding effect incl. business card convinced us across the board. It was clear from the very first test: this format attracts attention, surprises and is memorable. The combination of creative mechanics, high-quality material and a clear layout makes this print product a real communication booster.
FlorianMarketing Direktor
It was particularly important for our approach to new customers to leave a lasting impression - and this is exactly what we achieved. The sliding effect not only has a visual impact, but also creates a playful interaction that effectively conveys our message.
A well thought-out, powerful tool that exceeded our expectations and will definitely be part of future campaigns. ”
Card dispenser with sliding effect incl. business card
What makes the card dealer with sliding effect so special
Why it works in marketing
This format appeals not only to the eyes, but also to the hands – and therefore stays in the mind. It focuses on movement, surprise and quality. The targeted interplay of design, material and mechanics creates a brand moment that sticks. Thanks to well-thought-out production and loving attention to detail, the card offers clear advantages:
- Haptic surprise effect that invites you to discover
- Integrated business card, elegantly and effectively presented
- High-quality material (250 g/m² Algro Design paper) for a professional feel
- Customized design to match your brand or campaign
- Precise offset printing for brilliant results
A marketing tool that arouses emotions, promotes interaction and anchors your message in the long term – ideal for modern brand communication with personality.
Inspiration for your next campaign
Whether product launch, invitation or customer loyalty – this tool gets your message moving and opens up new ways of addressing target groups. So you can use the full potential:
- Personalize your content, e.g. with names, event dates or QR codes – for maximum relevance.
- Combine creative design with a clear call-to-action to attract attention.
- Integrate the card into a multi-stage campaign to retain your target group in the long term and tell your story convincingly.
Get additional inspiration:
Discover many more interactive print ideas on our slide cards and motion cards page – for brand presentations that really make an impression.
Frequently asked questions
How does the card dealer with sliding effect work?
The card contains an ingenious pull mechanism: when the inner card is pulled out, an integrated business card is automatically revealed. The movable part slides out smoothly and creates an impressive presentation – without any additional technology.
Can the card issuer be customized?
Yes, the card issuer can be completely customized to your brand – from colors and fonts to logos, icons or special finishes. The layout and content are also freely selectable.
For which events is this card suitable?
The card dispenser is ideal for events, trade fairs, product presentations, exclusive invitations or direct mailings. Wherever you want to make an impression and communicate in style, this format is a powerful tool.
What advantages does a card issuer offer over traditional cards?
It combines design with movement – and thus ensures active interaction with the recipient. The integrated business card, the surprise effect when opening and the high-quality feel make it much more memorable than conventional print formats.
How sustainable is the card dealer with sliding effect?
The cards can be produced on FSC-certified material and are recyclable. Their high attention value means they can be used for longer – making them a more sustainable marketing tool than conventional flyers or invitations.
