Project: Paper butterfly as an insert for menus - Happy Valentine!
Background
Outrigger
Celona Gastro GmbH is an innovative gastronomy concept that specializes in providing high-quality dining experiences in a stylish ambience. With a wide range of culinary delights ranging from classic dishes to creative new creations, Celona.de has established itself as a popular choice for gourmets. A particular focus is placed on the quality of the ingredients and the presentation of the food, which underlines the high standards of the customer experience.
The challenge
Stand out and be remembered
Celona Gastro GmbH wanted to surprise its guests with a special insert for menus for Valentine’s Day. The insert should not only attract attention, but also be fun and enjoyable thanks to its functionality. The challenge was to develop a concept that was both aesthetically pleasing and practical to use. In addition, the insert had to reflect the values and brand of Celona Gastro GmbH and offer an unforgettable experience.
Project
Creative inserts for menus
Industry
Gastronomy
Customer
Celona Gastro GmbH
Solution
After intensive consultations and creative workshops, Celona Gastro GmbH opted for a paper butterfly as an insert for menus. This special butterfly has wings that are stretched by rubber rings and can be easily twisted in. It can be laid flat on the menus and unfolds its full splendor when the cards are opened, flying out and surprising the guests.
- Design and concept development: The client designed an elegant and appealing layout intended for interaction with and by Celona Gastro GmbH customers. The colors and graphics were carefully selected to emphasize Celona Gastro GmbH’s brand identity.
- Material selection and production: For the production of the Schmetterrling, we chose high-quality, sustainable materials that can withstand the daily demands of the catering trade.
Result: Butterfly made of paper as an insert for menus
The introduction of the butterfly as an insert for the menus was a complete success. The guests of Celona Gastro GmbH were delighted with the loving and creative decoration, which made their dining experience even more special. The butterfly not only served as a talking point, but also as a souvenir of the visit, as many guests took the little works of art home with them.
Through this project, we were able to show how creative solutions can not only help to beautify the ambience, but also create a strong emotional connection to the brand. The collaboration with Celona Gastro GmbH was an inspiring example of how innovative design, sophisticated production and high-quality gastronomy can go hand in hand.
We are proud of the result and look forward to working with Celona in the future to continue creating unique and memorable experiences for their guests.
…and what does the customer say?
“The butterfly as an insert not only enabled us to stand out visually from the competition and present the Celona Gastro GmbH brand in an innovative way, but also to address the play instinct of our guests. Thank you to the Sorkin Media team for the excellent cooperation, always a pleasure!”
FlorianMarketing
In today’s highly competitive hospitality industry, it is crucial,
to stand out from the crowd and offer guests an unforgettable experience.
Effect cards in gastronomy
The use of effect cards, such as the flying butterfly made of paper as an insert for menus, offers numerous advantages for the catering trade:
- Enhance the customer experience: Such surprise elements create a unique and memorable experience that guests are happy to share and recommend.
- Brand loyalty: Creative effect cards can help to build an emotional connection to the brand as they evoke positive feelings and moments of surprise.
- Recognition value: Such an innovative element sets the restaurant apart from the competition and is remembered by guests.
Application in other industries
The use of effect cards is not limited to the catering industry. Many other industries can benefit from this creative idea:
- Retail: Effect cards can be integrated into product packaging to surprise customers and improve the unboxing experience. For example, a small pop-up mechanism could be integrated into perfume packaging that reveals a fragrant flower when opened.
- Event managementAt weddings, birthdays or company celebrations, invitations or thank-you cards can be provided with surprise elements to increase anticipation and create lasting memories.
- Education: Effect cards can be used in lessons to make learning materials more interactive and appealing. For example, textbooks could be equipped with integrated pop-up elements or QR codes that lead to interactive learning content.
- Marketing and advertising: Direct mailings and advertising brochures with surprising effects can increase the attention of recipients and effectively convey the brand message. An advertising brochure with a fold-out 3D model of the advertised product could have a positive influence on the purchase decision.
Conclusion
The creative idea of the paper butterfly flying out of the menu shows how innovative effect cards can enrich the customer experience in the food service industry. These concepts can easily be transferred to other sectors to surprise customers and create a lasting connection to the brand. Whether in hospitality, retail, event management, education or marketing, creative effect cards offer a variety of ways to evoke positive emotions and improve the customer experience in the long term.
Frequently asked questions
What are paper butterflies?
These butterflies are made of paper, fitted with rubber rings and “fly” when a folding card is opened. This idea not only creates visual effects, but also remains in the memory as a memorable experience and strengthens the emotional bond with the brand.
How do you use paper butterflies in marketing & advertising?
Paper butterflies are used in marketing as a creative and emotional element to attract attention and create positive experiences. They are particularly suitable as inserts in menus, mailings or event invitations.
Why use paper butterflies in marketing?
Paper butterflies are extremely effective in marketing because they create a surprise effect that attracts the attention of the target group. They create a positive, interactive experience that is emotionally appealing and stays in the memory for longer. Through their creative design and sudden unfolding, they strengthen brand loyalty and ensure a high recognition rate.