Project: KehraTec - GiveAways for trade fairs
Background
Trade fair
Kehratec, a leader in precision technology, was looking for an innovative way to maximize its presence at industry-relevant trade shows while effectively engaging with potential customers. The goal was to create a memorable first impression that would not only capture the attention of trade show visitors, but also encourage them to learn more about Kehratec and its services.
The challenge
Stand out at trade fairs
At trade fairs and exhibitions, where hundreds of companies compete for the attention of visitors, it is a real challenge to stand out from the crowd. Kehratec needed a marketing tool that was not only informative and useful, but also unique and eye-catching. Standardized trade fair cards or brochures would get lost in the flood of promotional materials. Therefore, the challenge was to develop a design that would reflect Kehratec’s core values while creating a strong visual and tactile impact.
Project
GiveAways for trade fairs
Customer
KehraTec
Solution
To meet this challenge, we decided to develop bespoke exhibition cards that were specifically tailored to the Kehratec brand and its target audience. The cards were conceived with an innovative, eye-catching design that draws attention while highlighting Kehratec’s high-quality precision technologies.
- 3D pop-up elements: To emphasize Kehratec’s innovative strength, we integrated 3D pop-up elements into the trade fair cards, which revealed a three-dimensional representation of one of Kehratec’s key products when opened. This created a surprising and interactive experience that piqued the curiosity of the recipients.
- High-quality material: The use of high-quality paper and special printing processes underlined the quality and precision of Kehratec’s products and services.
- QR codes: QR codes were integrated to further increase interactivity and create a direct link between trade fair visitors and the Kehratec website. These led users to special landing pages that offered detailed information about products, services and contact options.
Result
The unique giveaways for trade fairs in the form of 3D pop-up cards met with great interest and enthusiasm among trade fair visitors. Kehratec recorded a significant increase in stand visitors as well as increased interaction on the website through the scans of the QR codes. The cards not only served as an effective communication tool, but also as a memorable brand experience that connected visitors with Kehratec long after the trade fair.
- Increased stand visits: Compared to previous trade fairs, Kehratec recorded a 40% increase in stand visits.
- Increase in website interaction: The use of QR codes led to a doubling of the number of visitors to the special landing pages during and after the trade fair.
- Positive feedback: Both the quality and the innovative design of the trade fair cards were highly praised by trade fair visitors, which led to positive feedback and increased word of mouth.
…and what does the customer say?
“Fascinating result that exceeded all our expectations. Not only were we able to stand out visually from the competition at the trade fair and realize our goals of arousing emotions among existing customers, but we also gained many new customers. Many thanks to the Sorkin Media team! ”
CristinaProjektmanager
In the world of trade fairs and events, where first impressions are often the deciding factor, companies are constantly looking for innovative ways to stand out from the crowd. A unique way to achieve this is by using special trade fair cards as 3D pop-ups. This type of invitation or information card offers a
creative and interactive form of communication that is guaranteed to attract attention.
What are 3D pop-up exhibition cards?
3D pop-up exhibition cards are innovative invitations or promotional cards that have a three-dimensional structure as soon as they are opened. They combine artistic design with precise paper engineering to create an impressive visual experience. Unlike traditional flat cards, 3D pop-ups offer a surprising and captivating way to deliver messages and engage recipients in a unique way.
Advantages of 3D pop-up exhibition cards
Uniqueness: With their innovative design and three-dimensional presentation, 3D pop-up cards clearly stand out from traditional marketing materials. They offer a fresh and creative way to attract the attention of visitors at trade fairs or events.
Memorability: The special experience that 3D pop-up cards offer leaves a lasting impression on recipients. This increases the likelihood that your brand or message will be remembered.
Interactivity: Opening a 3D pop-up card is an interactive experience that arouses curiosity and encourages recipients to engage more intensively with the message and the brand.
Versatility: 3D pop-up cards can be used for a variety of occasions, from invitations and product information to post-event thank you cards. They provide a platform to convey creativity and brand message in a unique way.
Possible uses of 3D pop-up exhibition cards
- Invitations: Surprise potential customers or business partners with a 3D invitation to your trade fair stand. Such an invitation will not only attract attention, but also increase anticipation and interest in your offer.
- Product presentations: Use 3D pop-ups to present new products or services in an innovative way. The three-dimensional presentation can help to emphasize the special features of your offer.
- Brand advertising: Spread your brand message through creatively designed 3D cards that reflect your company values and identity.
- Thank you cards: Send 3D thank you cards to visitors to your stand after the trade fair. This reinforces the positive impression and promotes customer loyalty.
Conclusion
Special exhibition cards as 3D pop-ups offer an innovative and effective way to attract attention in today’s information overloaded world. With their unique charm and interactive nature, they leave a lasting impression on recipients and can contribute significantly to the success of your event presence. Use these creative communication tools to get your message across in an unforgettable way and stand out from the crowd.
