Background
Stylish 210×210 mm rotary folders for effective advertising campaigns
Gilead, a leading pharmaceutical company, wanted to develop a sales folder for the drug Jyseleca® that would immediately catch the eye of medical specialists and pharmacists and effectively communicate the drug’s USP. The aim was to become more visible and memorable in the highly competitive pharmaceutical sector through extraordinary print media.
The challenge
Customized rotating folders for convincing presentations
The major challenge was to accommodate the high information density of the medical content in a sales folder without losing clarity. At the same time, the folder should not look like a classic information leaflet, but rather generate attention as a high-quality, interactive print product – both visually and haptically. We were looking for a creative format that would create conversation starters and emotionally charge the content without jeopardizing the seriousness of medical communication.
Project
Sales folder with rotating function 210 x 210 mm
Industry
Biopharmaceutical company
Customer
Gilead
Course of the project
In close coordination with our communication partner, we developed a customized print concept. After an intensive conception phase with several workshops and layout iterations, the decision was made in favor of a sales folder with an integrated rotating function that makes various areas of the drug interactively accessible.
Solution
The heart of the product is a central element that can be rotated by opening a shortened page, allowing the viewer to visualize various mechanisms of action and application instructions by rotating it. This mechanical detail was precisely integrated into the layout and placed on a specially folded carrier format. A matt-coated, stable paper was chosen for the material. The production required maximum precision in die-cutting and finishing to ensure that the rotating element worked perfectly. The result is a sales folder that is impressive in form and function and clearly stands out from the standard.
…and what does the customer say?
“At Gilead, we are extremely impressed with Sorkin Media Solutions' first-class implementation of the 210x210 mm rotary folder. This rotary folder is a compelling promotional tool that immediately appeals to our customers. The innovative design allowed us to present Jyseleca's strengths in a clear and sustainable way. The high-quality workmanship and careful details make every presentation an appealing experience that convinces business partners. ”
LisaMarketingmanagerin
Sales folders with extraordinary effects – Successful marketing tools in the pharmaceutical industry
In pharmaceutical marketing, companies are faced with the challenge of presenting complex medical content in a way that is both understandable and eye-catching. A sales folder with a rotating function or similar unusual effects offers precisely this opportunity: it combines high-quality information with a surprising, interactive experience. Especially for product launches or to support the sales force, such haptic communication tools are an effective instrument for reaching target groups such as doctors and pharmacies in the long term.
Mechanical elements such as turntables, sliding mechanisms or pop-up modules make it possible to present various aspects of a medicine – such as mechanisms of action, study results or dosage information – in a structured and intuitive way. This not only arouses interest, but also encourages active engagement with the product. Physical interaction with the folder creates a stronger emotional bond with the brand that digital media cannot achieve in this form.
The choice of materials and finishing also play an important role. High-quality paper, special coatings or embossing give the folder an exclusive look and feel. This reflects the quality of the advertised product and strengthens trust in the company. Sales folders with special effects are not only suitable for direct communication, but also as trade fair documents, event material or for following up on technical discussions.
In an environment where credibility, precision and creativity are equally in demand, sales folders offer an opportunity to stand out from the competition both visually and in terms of content. Their versatility and impact make them one of the most effective print formats in pharmaceutical marketing.
Frequently asked questions
What is a 210x210 mm rotary folder?
The 210×210 mm rotating folder is a creative promotional product with interactive rotating mechanisms that is ideal for presentations, events or marketing campaigns. Its unique design makes your brand stand out.
What materials are used?
We rely on high-quality premium materials that guarantee durability and a pleasant feel to achieve a professional effect.
Can the rotary folder be personalized?
Yes, the rotary folder can be customized to your needs, including logos, colors and personal messages, for a tailor-made presentation.
What are the possible applications?
It is perfect for corporate events, product launches or advertising campaigns to get your message across effectively and inspire customers.
How long does production take?
The production time depends on the order quantity and the customizations. Contact us for a precise schedule and a customized quote.
How do I order the rotary folder?
Simply contact our team or fill out the request form on the website to receive a customized quote and start the ordering process.
