Project: 55 years AEZ - Lenticular card a6
Background
For the
55th anniversary of the Alstertal-Einkaufszentrum (AEZ)
in Hamburg, the anniversary was not only to be celebrated with promotions and events, but also accompanied by a special, eye-catching print product. The aim was to give visitors a souvenir of the anniversary that reflected the character of the AEZ: high-quality, lively and emotional. For this purpose, a
lenticular card
was developed as a central communication element.
The challenge
The project had a very tight schedule, as the lenticular card had to be ready in time for the opening event. In addition to the production of the lenticular effect – which requires special printing and tuning processes – the motif also had to be prepared with technical precision in order to achieve the desired image depth and movement in the best possible way.
In addition, the anniversary motif had to be implemented in such a way that it conveyed both the history of the AEZ and the modern, lively character of the center.
Project
55 years AEZ – Lenticular card a6
Industry
Real estate development, shopping center management
Customer
ECE Marketplaces
Solution
We took over the production of the lenticular card. The focus was on bringing the dynamics of the AEZ to life in a moving image effect – when the card is tilted, the motif changes between two views, creating a real “wow” effect.
Thanks to the perfect coordination with the ECE team, the fast approval processes and the precise technical preparation, the lenticular map was delivered on time and in excellent quality despite the tight schedule.
Result
The lenticular card was distributed to visitors during the anniversary celebrations and generated a great deal of interest and positive feedback. The changing and depth effect made the anniversary motif particularly memorable. The card was often kept as a collector’s item – a lasting success for the AEZ’s brand communication.
The project shows how creative printing technologies and close cooperation between agency, client and production can lead to impressive results – even under demanding time constraints.
…and what does the customer say?
“Dear Andrej,
The Lenti cards have just arrived and are sooo beautiful!!! 😊 😊
The other advertising materials that have arrived so far are also really high quality and beautiful!We are very happy to have found you! 😊”
NorinaMarketingmanagerin
Lenticular cards – moving motifs with a lasting effect
Whether as a mailing, invitation or special edition: lenticular cards bring brands to life. They combine high-quality printing technology with emotion, haptics and interaction – an interplay that not only appeals to people, but also invites them to discover. Anyone who holds a lenticular card in their hand involuntarily spends more time with the motif – it is precisely this moment that ensures that the message is remembered for a long time.
At Sorkin Media Solutions, we develop lenticular cards that achieve precisely this effect. From the initial concept to design and production, we accompany the entire process. Our strength lies in the perfect coordination of motif, image sequence and lens – so that movement, perspective and image depth interlock precisely. The result is a product that is technically sophisticated, aesthetically convincing and brand-effective.
A recent example: for the 55th anniversary of the Alstertal shopping center in Hamburg, we produced a lenticular card that set the anniversary motif in motion and thus conveyed the dynamics of the center in a special way. The card became the highlight of the celebrations and was kept as a souvenir by many visitors – clear proof of the emotional and communicative added value of this technology.
Lenticular cards are the perfect medium for companies that want to stand out – produced quickly, cost-effectively and reliably. They combine innovation, quality and brand strength in a format that literally moves people.
Frequently asked questions
How does the A6 lenticular card from Sorkin Media work?
The A6 lenticular card from Sorkin Media uses 3D changing images that show dynamic effects when tilted. It was designed to vividly present the 55-year history of an anniversary and is easy to use.
Can the A6 lenticular card be customized?
Yes, Sorkin Media offers customized design options for the A6 lenticular card to individually implement specific brand wishes or anniversary themes and create a unique product.
For what purposes is the A6 lenticular card particularly suitable?
It is ideal for anniversary campaigns, events or as a giveaway. Its innovative technology and high-quality presentation make it an effective advertising medium for various occasions.
What advantages does the A6 lenticular card offer over conventional print media?
It stands out with interactive 3D effects that conventional print media do not offer. The card strengthens brand loyalty and is a modern, sustainable marketing tool.
How sustainable is the A6 lenticular card?
It is made from recyclable material, which reflects its environmental awareness. The combination of quality and sustainability makes it an environmentally friendly solution.
