Background
The client twenty4hrs develops innovative trade fair and lead generation solutions that help companies generate real attention at trade fairs. In order to present this value proposition to potential customers in a creative way, an extraordinary print product was to be created – an A5-3D pop-up card that visualizes twenty4hrs’ trade fair presence in miniature format. The goal: a card that playfully shows how a trade fair stand can become a real crowd-puller.
The challenge
The idea of depicting the complex trade fair stand, including important functional areas such as the lead magnet, interaction module and branding areas, in a 3D paper construction placed high demands on design, statics and precision.
The folding mechanism was particularly important: The card had to be able to be folded flat – at the same time, the model had to appear stable, neatly erected and visually convincing when opened. In addition, the many black and yellow corporate design elements had to be placed with pin-sharp precision in order to do justice to the visual identity of twenty4hrs.
Project
twenty4hrs – 3D PopUp trade fair card in A5 format
Industry
Exhibition stand construction & event marketing
Customer
twenty4hrs GmbH
Solution
In close coordination with the twenty4hrs team, we developed a detailed 3D mock-up of their trade fair stand, which was then transferred into a precisely constructed pop-up mechanism.
We worked with several prototypes in order to
- to work out the ideal folding and lever construction,
- to optimize the stability of the opening components,
- and to position the branding clearly, powerfully and effectively.
Finely coordinated die-cutting and folding techniques have resulted in a high-quality design that reveals an impressive 3D model when the card is opened. Despite the complex architecture, the card remains flat, robust and reliable in its function – ideal for mailings, presentation documents and as a sales giveaway.
Result
The 3D pop-up card was a real highlight in the twenty4hrs sales process. Customers and interested parties reacted enthusiastically to the playful yet professional presentation of the trade fair stand.
The card not only shows what twenty4hrs offers – it experiences it. This turns information into an emotional impulse that activates leads, facilitates conversations and anchors the brand in the long term.
An impressive example of how paper mechanics can effectively reinforce modern brand communication.
…and what does the customer say?
“At twenty4hrs GmbH, we are absolutely thrilled with the innovative implementation of our 3D pop-up trade fair map in A5 format through our collaboration with Sorkin Media Solutions GmbH. This compact card unfolds into an impressive miniature model of our exhibition stand and transforms dry information into an interactive experience that activates leads and sparks conversations. More than just promotional material - a real magnet for investors and customers! Many thanks for the creative partnership. Here's to new projects soon! ”
MAXIMEEVENT-KOORDINATORIN
3D pop-up cards – emotional marketing products with a WOW effect
Unlike traditional flyers or brochures, pop-up cards offer an active moment of interaction: recipients open the card, experience the mechanical movement and discover a spatial model at the same time – whether buildings, products, machines, trade fair stands or brand worlds. This experience has been proven to lead to longer viewing times, greater emotional attachment and significantly higher recall.
3D pop-up cards are ideal for product presentations, trade fairs, anniversaries, events, invitations, sales documents or direct mailings. Especially companies that want to communicate complex content or spatial concepts – such as architecture, trade fair construction, technology, real estate or brand staging – benefit from the clarity that a three-dimensional presentation creates. The map not only shows something – it stages it.
At Sorkin Media Solutions, we develop 3D pop-up cards that perfectly combine design, technology and brand message. Each card is created in close consultation with our customers and is individually designed. Cutting dies, folding techniques and material thicknesses are precisely matched to the desired motif so that the mechanics work reliably and the unfolded model makes a strong impact.
At the same time, we pay attention to excellent print quality, precise branding and a design that is flat, stable and durable – ideal for postal mailings.
3D pop-up cards are emotional storytelling tools that make brands unmistakable. They combine creativity with technical perfection and create experiences that people won’t forget.
Frequently asked questions
How does the 3D PopUp trade fair card in A5 format work?
The card is flat in a practical A5 format and can be distributed like a normal business card. When opened, a stable 3D construction (e.g. trade fair stand, product or logo) automatically unfolds, which remains in place for several seconds and immediately catches the eye – precisely developed and produced by Sorkin Media Solutions GmbH.
Can the PopUp exhibition card be customized?
Yes, 100% customized! From 3D objects to print motifs, colors, materials and finishes (e.g. soft-touch foil, partial UV varnish) – everything is made exactly according to your corporate design and your wishes.
For which occasions is the 3D PopUp trade fair card particularly suitable?
Perfect for trade fairs, congresses, roadshows, investor presentations, product launches and as a high-quality direct mailing. It is the ideal ice-breaker and is guaranteed to be remembered.
What advantages does the card offer over conventional flyers or business cards?
- Maximum attention thanks to the wow effect
- Longer retention time with the recipient (is set up and not thrown away)
- Compact and postage-compatible in A5 format
- Significantly higher response and recommendation rate
- Sustainable perception thanks to intelligent paper technology
How sustainable is the 3D PopUp trade fair map?
Highly sustainable: made from FSC®-certified cardboard, 100% recyclable, without glue or plastic parts. The entire construction consists of a single cardboard blank and is durable thanks to precise die-cutting. CO₂ is offset through climate protection projects by Sorkin Media Solutions GmbH.