Fan Card Print Production for Gastronomy –
Case: Celona Ice Cream Menu
This case study showcases the custom print production of a fan-shaped ice cream menu developed for Celona Gastro. The project combines interactive mechanics with durable materials to create a premium fan card designed for everyday use in gastronomy.
Marketing Challenge
The classic ice cream menu serves its purpose, but often goes unnoticed. The challenge was to present the ice cream flavors in an eye-catching, playful, and high-quality way – with the aim to:
- increase the time spent at the table,
- actively trigger the desire for dessert, and
- clearly stand out from the competition
The goal was to find a physical advertising medium that not only informs but also creates an experience.
Industry:
Gastronomy
Client:
Celona Gastro GmbH
Customer Background:
Celona Gastro GmbH stands for modern gastronomy with Italian flair, a high-quality ambiance, and a strong focus on experience and design. In addition to the culinary offerings, the visual presentation of dishes plays a central role – especially for seasonal highlights such as the ice cream menu.
Concept, Format & Design
A square fan-shaped ice cream menu: compact, elegant, and highly interactive. Pulling the tab automatically flips through the pages displaying the ice cream flavors.
The result:
A unique ice cream menu that captivates, lingers in the memory, and elevates the emotional experience of your ice cream. Square. Clever. Unforgettable.
Format & Mechanics:
- Square format: symmetrical, space-saving, premium look
- Traction mechanism: haptic 3D experience without technology
Materials & Finish:
- 250 g/m² paper
- Partial matt cellophane lamination – stain and moisture resistant
Customization Options:
Fully customizable: ice cream flavor photos, colors, texts – perfectly tailored to your branding.
Production & Used Materials
This project required precise fan card print production with a strong focus on mechanical reliability and durability for daily gastronomy use.
Sorkin Media handled the complete technical development and production of the effects card. The following components were used:
- Sturdy, high-quality cardboard materials for durability in everyday catering use
- Precise die-cutting and folding techniques for a smooth, fluid fan effect
- A side pull tab that has been mechanically precisely adjusted
- Robust construction to withstand frequent use
Particular attention was paid to the mechanics: Each side should move in a controlled and clean sequence – without catching or jamming.
Results & Marketing Impact
The fan-shaped ice cream menu quickly became a real eye-catcher on the tables. Guests actively interact with the menu, curiously browsing through the flavors and spending significantly more time considering the dessert options.
The emotional presentation demonstrably increases attention to individual ice cream flavors and encourages impulse purchases. At the same time, this promotional tool strengthens Celona’s brand perception as a modern, experience-oriented gastronomy brand.
…and what does the customer say about it?
“The cooperation with the team was flawless. What stood out was not only the team’s professional expertise, but also their commitment and tireless motivation to go above and beyond expectations, with the aim of fulfilling all customer requirements to the highest level of satisfaction. These qualities contributed significantly to making the collaboration not only professional, but also personally very rewarding.”
KarinaMarketing
Why Fan Cards Work as Ice Cream Menus
Fan cards are ideal for presenting multiple product options in a compact and interactive format. They encourage user interaction, extend attention time, and create a tactile experience that traditional flat menus cannot offer. Especially in gastronomy, durability and ease of use make fan cards a practical and long-lasting print solution.
Planning a custom print or effects card project? Our production team will be happy to advise you on suitable formats and manufacturing options.
Frequently asked questions
How does the fan card work?
The fan card unfolds using a clever pull mechanism. As soon as the user pulls the integrated tab, the inner pages automatically flip open, creating a fascinating image-changing effect-an interactive 3D experience with no additional tools required.
Can the fan card be customized?
Yes, the cards are fully customizable. From designs featuring high-quality photos to the choice of paper and premium finishes such as partial matte cellophane lamination, as well as special formats-everything is precisely tailored to your brand and your offering.
What advantages does a fan card offer as an ice cream menu compared to traditional menus?
Compared to classic laminated or printed ice cream menus, the interactive fan card impresses with tactile and visual wow effects, longer dwell time for guests, better memorability of the ice cream varieties, and a premium brand perception. It is durable, stain-resistant, and is often taken along by guests or viewed for a longer time.
How durable and easy to maintain is the fan card as an ice cream menu?
Thanks to high-quality 250 g/sqm paper and partial matte cellophane lamination, the printed fan card is particularly robust and resistant to stains and moisture in the hospitality environment. The mechanism remains permanently functional, ensuring that the interactive ice cream menu stays ready for use over a long period of time.