Project: 55 years of AEZ - advertising material for the company anniversary
Background
The Alstertal-Einkaufszentrum (AEZ) in Hamburg is one of the best-known shopping malls in northern Germany and celebrated its
55th anniversary
with a large-scale week of activities under the motto “Now it’s time to celebrate!”. The aim was to accompany the anniversary with a colorful, lively brand presence and to give visitors small, appealing giveaways that would create a good atmosphere and at the same time strengthen the AEZ as a likeable brand.
The challenge
The particular challenge with this project was the very tight timing. There were only a few weeks between placing the order and the event – including coordination, design, procurement and production. Despite this tight schedule, all advertising materials had to be delivered on time, in high quality and with precise branding.
Project
55 years AEZ – Advertising material
Industry
Shopping center management
Customer
Solution
In close cooperation with the ECE marketing team, we developed a customized concept for the anniversary of the Alstertal-Einkaufszentrum. We mastered the challenge of the tight schedule through perfectly coordinated teamwork between all those involved. Decisions were made quickly, coordination was implemented efficiently and production approvals were given immediately – a prime example of successful project coordination under time pressure.
ECE chose a colorful mix of classic and playful advertising materials that suited the broad target group and the festive occasion: ballpoint pens, pencils, balloons, bubbles, yo-yos, shopping chip holders, cloth bags, etc.
Thanks to clear communication, rapid coordination with ECE and our well-established network of production partners, all items were delivered on time, in high quality and exactly according to CI specifications. The project impressively demonstrates how even tight deadlines can be successfully implemented through partnership-based cooperation and precise planning.
Result
The advertising materials were extremely well received by the public and contributed significantly to the positive atmosphere during the anniversary week. The colorful bubbles and balloons in particular ensured high visibility on the site, while the practical giveaways such as ballpoint pens and shopping chip holders ensured long-term brand presence. The AEZ team was delighted with the fast, smooth implementation and the quality of the products.
…and what does the customer say?
“The advertising materials have all arrived and they are all FREE! 😊 😊 We really like it!
NorinaMarketingmanagerin
We are very happy to have found you! 😊 ”
Individual advertising materials produced quickly, cost-effectively and reliably
In brand communication, advertising materials are far more than just small giveaways – they are emotional brand ambassadors. Whether at events, trade fairs or in daily customer contact: They create lasting memories, promote brand loyalty and increase recognizability. The decisive factor here is not just the idea, but above all the fast, cost-efficient and reliable implementation – this is precisely where the strength of Sorkin Media Solutions lies.
We support companies of all sizes in the production and procurement of advertising materials that perfectly match the brand and target group. From classic items such as pens, pencils and shopping tokens to playful or emotional products such as yo-yos, bubbles or balloons – we deliver creative concepts that work. We rely on sustainable production chains, short delivery times and a well-established network of proven partners.
Our customers benefit from an all-round service: from advice and design to print processing and logistics. Even for short-term projects, we guarantee precise planning, transparent communication and punctual delivery – even for large quantities or individual custom-made products.
Whether for anniversaries, trade fair appearances, promotional campaigns or internal events – we make your brand tangible. With advertising materials that inspire, quality that impresses and a service that delivers what it promises: fast, cost-effective and reliable.
Frequently asked questions
How can Sorkin Media help me find the perfect advertising media?
We offer a wide range of personalized promotional items such as glow-in-the-dark yo-yos, mints and balloons. Our team provides personalized advice to choose products that suit your brand and events and ensures they are designed with high-quality printing techniques.
What advantages do Sorkin Media's personalized advertising materials offer?
Our promotional products, such as the elegant ballpoint pen or the child-friendly pencils, strengthen your brand presence and promote customer loyalty. The high-quality finish and the option to customize logos make them effective marketing tools for any occasion.
How long does it take to deliver the promotional items?
The delivery time depends on the complexity and quantity, but we work efficiently to process your order in a timely manner. Contact us directly to get an accurate estimate for your specific needs.
Are the advertising materials also suitable for children?
Yes, products such as soap bubbles and animal pencils are particularly suitable for children and offer playful opportunities to present your brand. They are safely processed and have appealing designs.
