Why Sorkin Was Founded
Marketing production is fragmented and inefficient.
Too many suppliers.
Too many handovers.
Too little transparency on cost, feasibility and timing.
Creative ideas are developed without production validation.
Brands manage multiple suppliers without a central structure.
Agencies are responsible for execution – without full control over production.
The result: friction. Risk. Inefficiency.
Sorkin was founded to eliminate this friction and bring structure to marketing production.
We are not a traditional production company.
We are the production architecture for complex marketing production.
Specifically, this means:
We validate creative ideas before production begins – from effect cards to packaging, POS and exhibitions.
We consolidate suppliers into one structured process. One partner. One point of contact.
We orchestrate international campaign production across markets and formats – centralized, predictable, transparent.
We are not the final step.
We are the bridge between idea and production – defining the production architecture behind every execution.
From idea to production.
Structured. Predictable. Accountable.
What We Do
Our mission is to bring control to marketing production.
For brands with complex international requirements, we take full responsibility for:
the technical and commercial validation of creative concepts
the definition of clear and structured production processes
the centralized coordination of production partners, markets and volumes
the consolidation of responsibility within a structured system
We think production realistically.
We coordinate efficiently.
We execute with control.
We take responsibility.
Our focus lies on brands with complex, multi-format and international marketing production needs.
We collaborate closely with their agencies and creative teams – acting as an extended production arm.
What We Are Building
Our vision is to redefine how marketing production is organized.
Sorkin will be the leading partner for structured, international marketing production across Europe and the United States.
Beyond operational management, we are building digital tools that:
enable faster feasibility assessment
increase transparency in cost calculations
enable more data-driven production decisions
standardize processes for scalability
The platform does not replace our role.
It strengthens it.
Over time, a production intelligence will emerge that makes every decision better, faster and more transparent.
No more vendor chaos — just a system.