Background
Product launch
GROHE, a global leader in sanitary fittings, approached us to develop a creative and memorable advertising solution for their latest product, the Rapido Doucheframe. The aim was to showcase the product’s innovative design and advanced technology in an engaging way and capture the attention of potential customers.
The challenge
Quality and conviction
The challenge was to develop a marketing strategy that would highlight the unique sales potential of the Rapido Doucheframe. GROHE wanted to ensure that the product was presented in a way that was both functional and aesthetically compelling. The solution also needed to reflect GROHE’s brand identity and emphasize the high quality of its products.
Project
Image change with use of Dinlang slat card
Industry
Sanitary
Customer
Grohe Netherlands
Solution
To meet these requirements, we decided to produce a slatted card. This special type of print product makes it possible to present different images or messages in a single medium by allowing the viewer to move the slats back and forth. This interactive component was intended to attract the attention of the target group and present the product in an innovative way.
Result: Dinlang slat map as 2-page spread
The slat card proved to be an extremely successful marketing tool. It generated great interest and positive feedback from potential customers and retailers. Through the interactive presentation of the Rapido Doucheframe, GROHE was able to communicate its product benefits in an engaging and memorable way, resulting in increased brand awareness.
…and what does the customer say?
“We at GROHE are delighted with the professional approach of Sorkin Media Solutions. The slat card they produced for our new GROHE Rapido shower frame is not only a visual eye-catcher, but also an extremely effective marketing tool that our customers love. It has allowed us to showcase the unique benefits of our product in an interactive and memorable way.
The positive feedback from our customers and retailers confirms the success of this campaign. We would like to thank Sorkin Media Solutions for their exceptional work and look forward to future joint projects. ”
JuliaRetail Activation, Merchandise & POS, LIXIL EMENA
Lamella cards: Effective and effective
Print media for the success of marketing campaigns
What is a slat card?
A slat card, also known as a wobble card, consists of several printed slats that show different images or messages as they move back and forth. This interactivity makes it a unique and fascinating advertising medium that arouses the curiosity and interest of the target group.
The advantages of slat cards in marketing campaigns
- Visual appeal: slat cards stand out clearly from conventional print media thanks to their moving elements. The ability to present different motifs and information in a single medium attracts attention and ensures that your advertising message is remembered.
- Interactivity: The interactivity of the slat cards actively involves the viewer in the message. This promotes a stronger emotional connection to the brand and increases the likelihood that the information will be remembered for longer.
- Versatility: Slat cards are suitable for a wide range of applications, whether for product launches, events, invitations or as part of a direct mailing. They can effectively convey both visual and textual information and therefore offer a wide range of design options.
- High-quality feel: In contrast to digital media, slat cards offer a physical feel that leaves an additional impression. The quality of the material and printing technique contributes to the perception of your brand as high-quality and professional.
- Increase brand awareness: Thanks to their uniqueness and the wow effect they create, slat cards help to increase brand awareness. They ensure that your brand is positively remembered and stands out from the competition.
Tips for the use of slat cards
- Creative design: Use the versatility of the slat card to highlight different aspects of your product or message. A well thought-out design can significantly increase the impact of your campaign.
- Targeted distribution: Make sure that your slat cards reach the right recipients. This can be done through targeted direct mailings or distribution at trade fairs and events.
- Quality counts: Invest in high-quality materials and printing techniques to achieve the best possible effect and leave a lasting impression.
Slat cards are a great way to stand out in the marketing landscape and capture the attention of your target audience. With their unique combination of visual appeal and interactivity, they can make a decisive contribution to the success of your marketing campaign.
