Project: Stepstone - 2D pop-up card as info flyer
Background
Stepstone, a leading online job exchange under Stepstone Germany, needed an eye-catching communication solution to effectively convey knowledge about fair salaries to potential applicants. The decision was made to use a 2D pop-up card as an information flyer – a compact but effective print card with a deliberately minimal structure, but with a surprising visual element.
The challenge
The card had to be more than just an ordinary flyer: It had to remain compact and easy to transport, but at the same time attract attention. The challenge was to convey valuable information concisely and at the same time create an interactive, memorable user experience – without overloading the card or losing its function as an advertising medium.
Project
2D PopUp card as info flyer
Industry
Digital economy – in particular digital recruitment / online job market / e-recruiting platform
Customer
Stepstone Germany
Solution
The client opted for an innovative 2D flyer design with pop-up effects. The advertising material is divided into two clearly separated levels: the brand message and the Stepstone logo on the outside and a surprising, compact information field on the inside. When opened, the 2D pop-up effects create a wow moment that immediately attracts attention. This makes the flyer not only an eye-catcher, but also an effective marketing tool that firmly anchors the brand message.
Result
The result was a graphically clearly structured flyer with a high tactile and visual impact. Recipients found the design modern, appealing and memorable. According to feedback, the 2D information flyer had a lasting brand impact at Stepstone: enquiries after use showed that the card encouraged direct referrals – a real added value for brand loyalty.
…and what does the customer say?
“We were looking for a way to present complex content in a compact, clear and exciting way. The 2D information flyer convinced us: as soon as you open it, a visual "aha" effect is created that immediately draws attention to the most important messages. The clear design in combination with the interactive effect exceeded our expectations.
The cooperation with Sorkin Media Solutions was extremely pleasant - fast, creative and absolutely reliable. Thanks to this solution, we were able to modernize our communication and leave a lasting impression on our target groups. ”
JosephinSenior Sales Marketing Manager
2D pop-up cards – creative mailings with a surprise effect
We were able to realize just such a project for StepStone Germany: an eye-catching 2D pop-up card as part of the large salary comparison, which was sent out as a creative direct mailing. The aim was to create awareness for the online offer and at the same time to pick up on a topic – your own salary – with a wink. When the card was unfolded, a humorous scene popped up, which visually sharpened the topic “What do you actually earn?”. The result: high opening rates, enthusiastic reactions and a strong response to the accompanying online offer.
What makes 2D pop-up cards so effective?
The surprise effect on opening immediately draws attention to the central motif or message. The three-dimensional structure is memorable and creates an emotional moment – a decisive advantage over flat flyers or standard cards. At the same time, these cards can be sent in a standard envelope, which also makes them extremely efficient logistically.
2D pop-ups can also be fully customized: There are virtually no limits, from the format and die-cutting shape to printing in the CI design. They are particularly popular with brands that are characterized by creativity, proximity to the target group and innovative communication.
Whether for product announcements, event invitations, anniversaries or recruiting campaigns – 2D pop-up cards are a powerful tool to generate attention, be remembered and activate people in a friendly way.
Frequently asked questions
How does the 2D PopUp card work?
When opened, the card unfolds on two levels: The clear message on the outside and the eye-catching design on one or more pop-up levels with additional information on the inside. This creates a visual effect that presents the content in an exciting way.
Can a 2D PopUp card be customized?
Yes, of course. The design, colors, text and graphics can be fully adapted to the company’s corporate identity – from the logo to special illustrations or QR codes.
For what purposes are the 2D PopUp cards suitable?
The cards with 2D pop-ups are ideal for product launches, event invitations, trade fair appearances, company presentations or recruiting campaigns. Wherever information needs to be conveyed clearly, compactly and creatively.
What advantages do 2D PopUp cards offer over conventional print media?
They combine the handiness of a flyer with a visual surprise effect. As a result, the content is remembered for longer, the brand is perceived more emotionally and the message stands out clearly from traditional brochures.
How sustainable are the 2D PopUp cards?
The pop-up cards can be produced on FSC-certified paper and with environmentally friendly inks. They are also usually kept for longer than conventional print media, as their special design attracts attention and leaves a lasting impression.
