Background
Outrigger
The Café Extrablatt is a successful, Germany-wide restaurant chain that offers its guests a relaxed atmosphere and a wide selection of food and drinks. With a focus on casual hospitality and a diverse offering, Café Extrablatt also emphasizes creative marketing to strengthen the brand experience. To further expand its brand communication and implement an innovative marketing strategy, Café Extrablatt decided to use a lenticular card in A6 format as an advertising medium.
The challenge
Generate attention
The production of a lenticular card poses particular challenges, both in terms of conception and technical implementation. A lenticular card must be planned precisely in order to achieve the desired alternating or 3D effect. In addition, exact color fidelity, a high image resolution and the correct layout are essential for the effect to work and for the card to offer a high-quality feel and visual aesthetics at the same time.
Project
Creative table flyer
Industry
Gastronomy
Customer
Extrablatt Family | CE Franchise GmbH
Solution
Our team at Sorkin Media Solutions worked closely with marketing executives to develop an A6 lenticular card for Cafe Extrablatt that was both aesthetically pleasing and functional. We went through several design iterations to ensure the 3D effect was seamlessly integrated without compromising the readability and impact of the advertising message.
State-of-the-art printing technology was used for the technical production. Thanks to our many years of experience in print production and the use of lenticular printing processes, we were able to produce the lenticular card perfectly in the required A6 size. The precise coordination of lenses, image sequence and image sharpness made it possible to achieve the desired 3D and alternating image effect.
Result: Lenticularkarte impressed with a high-quality look and feel
The finished lenticular card impressed with a high-quality look and feel that reflected Café Extrablatt’s aspirations. Thanks to the well-implemented lenticular effect, the card attracted a great deal of attention from customers and left a lasting impression. The lenticular card was distributed in several branches and was very well received by guests. It was not only perceived as an advertising medium, but also served as a collector’s item, which further strengthened customer loyalty.
Through the innovative use of the lenticular card, Café Extrablatt was able to further strengthen its brand presence and successfully implement an innovative marketing tool. The special feel and visual effect created an emotional connection with customers and stimulated conversations, which led to organic distribution.
…and what does the customer say?
“Sorkin Media Solutions has managed to exceed our expectations. The Lenticular card is not only an eye-catcher, but also reflects exactly what we want to offer our guests: A special experience. The collaboration was professional and the end result speaks for itself. We look forward to continuing to count on the expertise of Sorkin Media Solutions. ”
TamaraMarketing
Lenticular cards and effect cards in gastro marketing
How to inspire guests and strengthen your brand
What are lenticular cards?
Lenticular cards, also known as wobbly images or 3D cards, use a special printing technology to create impressive visual effects. Lenticular lenses create three-dimensional images or alternating images that show a different motif depending on the viewing angle. These cards create a unique visual perception and immediately arouse curiosity, making them ideal for your marketing.
Effect cards: more than just an eye-catcher
In addition to lenticular cards, there are many other effect cards that attract attention in marketing. These cards use different techniques, for example:
- Holograms for impressive 3D effects,
- Thermal cards that react to heat and change their motif,
- Scent cards that release certain scents and thus intensify the sensory experience.
Advantages of lenticular cards and effect cards in gastro marketing
- High level of attention: Lenticular cards immediately attract everyone’s attention thanks to their visual and tactile effects. They encourage your guests to take a closer look at the motif and spend more time with it.
- Brand reinforcement: Effect cards offer you an innovative opportunity to present your brand in a unique way. They stand out from traditional advertising materials and stay in your guests’ minds for longer.
- Interactive experiences: Use lenticular cards and effect cards to create a playful experience for your guests. This gets people talking and encourages referrals – both in person and online.
- Versatile applications: You can use effect cards for many purposes – whether as invitation cards for special events, loyalty cards for your regular customers or seasonal advertising materials such as for Christmas or Easter.
- Increased customer loyalty: The innovative effects often turn the cards into collector’s items, which encourages your guests to keep them – and thus strengthens the bond with your brand.
Conclusion: effect cards as the key to successful gastro marketing
Lenticular cards and other effect cards are more than just creative advertising media – they are powerful tools to increase your brand awareness and strengthen the bond with your guests. With their unique combination of visual stimuli and interactive experiences, you can create unforgettable moments that will bring your guests back again and again.
Use lenticular cards and effect cards to put your restaurant in the spotlight and set yourself apart from the competition!
